As head graphic designer for Wild Hibiscus Co. I implemented a variety of mandates. I created the Wild Hibiscus brand and produced a diverse collection of international print and electronic material. Wild Hibiscus relied on my keen Photoshop skills to produce product images for an array of applications. While creating a multitude of design material, my copywriting and marketing skills were also frequently called upon. I oversaw the efficient and effective day-to-day art direction of the Wild Hibiscus Co., provided the social media team with direction and often engaged directly with publicists. I worked closely with the Wild Hibiscus founder and executives of North America and Australia to formulate and execute successful endeavours.