AS THEY PERCEIVE, SO SHAll THEY BELIEVE. By branding Brome Lake Ducks Rugby and promoting the team through formidable posters, banners, advertisements, clothing lines, video 

and social media, a following was born which lives on to this day. A community was brought together, the team thrived and diversified, giving way to Men's Divisions A & B, the revival of Women's Rugby and Junior's Rugby. The branding and marketing of Brome Lake Ducks Rugby instilled confidence and power in the players which led them to the top of their division. Swarms of fans gathered and purchased Brome Lake Ducks Rugby paraphernalia and dare I say... so did

the opposing teams.

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